Love Honey Nut Cheerios? Well, the brand’s cereal box is getting a major facelift to bring attention to an important cause. Manufacturers have decided to remove Buzzbee, their mascot, from cereal boxes. The new boxes will feature a white silhouette of Buzzbee and a message ‘Help Bring Back the Bees: with your free packet of seeds.’
General Mills, the manufacturers of Honey Nut Cheerios, is joining forces with Xerces Society to bring attention to the extinction of the world’s pollinator bees. Xerces Society is a conservation group that works to protect the world’s bee population and brings attention to pollinator issues.
General Mills relies heavily on pollination. Per PR Newswire, 30 percent of the company’s products are sourced from pollinators. Director of Cheerios Marketing, Susanne Prucha, says, “Our commitment to increasing the habitat for pollinators is one way we are continuously striving to be a company that not only makes products people love, but a company that pursues creative solutions to make our world a better place for families.”
Honey Nut Cheerios was introduced back in 1979 as an offshoot of the Cheerios family. It is one of General Mills best-selling brands.The cereal is flavored with natural honey and almonds.
The #Bringbackthebees campaign was created to bring awareness to the issue. The campaign’s goal is to encourage people to plant over 100 million wildflowers all over the world to increase the pollinator population. Honey Nut Cheerios is offering free packets of wildflower seeds through Vesey’s Seeds. The website information will be available in the special cereal box.
Per the Greenpeace organization, honey bees pollinate 90 percent of the world’s crops. In fact, one bee may fertilize 300 million flowers per day. Fruits, nuts, and vegetables all rely on bees for pollination. The organization states that bees are dying at an alarming rate due to several circumstances including global warming, pesticides, pollution and more. US National Agricultural Statistics have cited a 60 percent reduction in beehives.
General Mills is doing their part to help the cause by adding over 3,000 acres of farmland dedicated to harvesting pollinator bees to their properties.
To find out more about the #bringbackthebees campaign, visit www.cheerios.com/bringbackthebees.