If you’re fairly active on social media, then you probably have an Instagram page. It’s hard to imagine life before Instagram, a social media platform that ushered in a wave of heavily altered/photoshopped images. With the advent of Instagram also came the rise of the “Instagram model.” Now, this model’s purpose is still unclear, but usually, an Instagram model is an attractive woman that takes many selfies displaying her good looks and lifestyle.
These women usually garner a large following with thousands to millions of people tuned in every day to view their photos. Companies see large follower counts, and they believe this model can help them advertise and sell products to the public. Such is the case with Fit Tea.
The company behind the tea claims that the “organic” ingredients such as ginger, honey, matcha green tea, and more can help users lose weight and detoxify their system. The company has many reviews on its website stating that these products work wonders. Celebrities and Instagram models can both be seen advertising the product on the social media pages, and these selfies are used as testimonies by the company.
The Federal Trade Commission has decided to step in and start regulating posts made by social media influences regarding Fit Tea. The FTC believes influencers aren’t doing enough to let their followers know that these Fit Tea posts are really ads that they are being paid to promote. The Commission has been monitoring social media sites like Twitter, Instagram, and Snapchat to make sure that models are properly tagging posts with hashtags.
These hashtags like #ad, #sponsoredad, #spon denote sponsored or paid content. To the average eye, this may be meaningless, but to an Instagram model, this is the difference between a few followers and a lawsuit. Consumers who buy these products and are disappointed by the results can claim they were misled by posts from Instagram models.
Although the models claim to use the Fit Tea, there is no proof that they actually do and there isn’t enough research available on the product to determine if it truly works. Many of these models use photoshop and are rumored to have undergone surgical procedures, so their bodies are not the result of detox tea.