Starbucks has is at the receiving end of a trademark infringement lawsuit thanks to the nauseatingly colorful limited time “Unicorn Frappucino”. The End, a Brooklyn-based coffee shop, says the coffee kingpin ripped off their idea for a Unicorn themed coffee beverage.
Starbucks says that their Unicorn Frappucino, which sold from April 19 to 23, was inspired by” was inspired by “the fun, spirited and colorful unicorn-themed food and drinks that have been trending in social media.”
Owners of The End say their customers think they copied Starbucks, leading to “derision and ridicule.” But court papers confirm that The End began selling their latte in December and filed for the trademark in mid-January, months before Starbucks did. However, the trademark is still pending, which might stop their lawsuit in its tracks.
Still, The End’s attorneys say that The End “created the Unicorn Latte” and “Starbucks, with its thousands of coffee shops, launched a competing product with a similar look and name…severely damaging our client’s mark.” They nobly claim that the lawsuit aims to protect a local business from having its valuable intellectual property taken by a global corporation.”